Getty Images Consumer User Flow

Getty Images had two competing website experiences: one aimed at professionals, the other aimed at consumers who are primarily looking to browse imagery and articles. The company wanted to unify its pro and consumer website experiences in order to pave the way for an ad-supported model. The main challenge was in identifying and reconciling two different sets of user needs. I created this series of user flow diagrams that helped to make sense of the situation and recommend ways to best serve its users. This led to a usability study that helped to provide further direction.