Nonprofit Website for FareStart

Working with FuseIQ, I helped transform the FareStart and Catalyst Kitchens websites, which allowed these organizations to better showcase their offerings to donors, prospective clients, and people dealing with poverty in the community.

Using a mobile-first approach allowed us to distill down key messaging to provide a harmonious experience for users.

Client

FareStart, Catalyst Kitchens

Goal

When FareStart approached FuseIQ about a redesign of its nonprofit website, they were best known as a downtown restaurant that served delicious food, that happens to be staffed by people on the margins of society. The organization wanted to be known for much, much more, and we envisioned a new website to focus on the following messages:

  • How FareStart is keeping people off the streets by providing jobs and opportunity through food
  • How to enjoy delicious food cooked by amazing chefs
  • How to expand this model nationwide

Role

I was the UX designer and visual designer on a team of two developers, one project manager, and one copywriter.

Duration

16 months

Outcomes

  • FareStart and Catalyst Kitchens staff are empowered to make updates to their websites using a simple Drupal interface.
  • From 2014-2016, FareStart increased their food service revenue by $1.7M.
  • FareStart expanded its model and methods to over 60 organizations nationwide through Catalyst Kitchens.

 

Wireframes

FareStart wireframes

I created annotated wireframes across two breakpoints for all main page templates. This allowed us to visualize the information, and led to a radical rethinking of the messaging.

FareStart wireframes

This was the revised wireframe that provided a clearer structure for key messaging.

Visual design

FareStart home page

The home page allowed the FareStart marketing team to easily change key messages based on recent events, program emphasis, and seasonal influences.

I developed a grid system flexible enough to serve five different page templates. This is one of the more complex templates, with four columns. It can also be updated easily with from a Drupal dashboard.

Visit the FareStart website

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